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MidJourney generated image of marketer overwhelmed by amount of work and number of marketing channels to illustrate the idea of trying to diversify her company's marketing mix.
Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)
Artificial Intelligence (AI), Digital Transformation, E-commerce, Leadership, Marketing, Podcast, Social Media, Strategy

Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…

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Photo of office podcasting studio to illustrate how to use podcasts to bypass Big Tech companies like Amazon, Google, Facebook, Apple, and Microsoft
Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)
content marketing, Marketing, Podcast, Strategy

Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)

You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln't it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?…

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