Today and Tomorrow: Mobile and The Changing Customer Journey
My slides on mobile marketing and its effects on the travel industry.
How Big Will Mobile Be? (Travel Tuesday)
This week's Travel Tuesday post gives an indication as to how big mobile might actually get. And, it's huge.
What Are Your Customers Actually Buying?
Why do airlines suck? That's the question raised by the just-released Airline Quality Rating Report for 2012 [PDF link]. The report suggests that airlines increasingly get the operational details right.…
What Are Your Customers Actually Buying? (Travel Tuesday)
Travel marketing (as well as most services), requires offering experiences that meet your customers expectations, every time. Here's why that matters.
The Transparent Web (Fall 2012 Edition)
My latest look at the Transparent Web and what it means for your business.