Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.
The Single Most Effective Way to Improve Your Brand’s Digital Marketing (Updated: 2017/08)
One tactic will improve your conversion rates and revenues more than any other. What is it? Read on and see.
Mind Your "P’s and Q’s" (Updated August, 2018)
Reviews matter when your guests make their purchase decision. How much? A lot. Here's why.
Is Google Destined to Win?
Google seems poised to win in the online travel space. But is that definitely going to happen? No. And here's why.
Shouldn't Mobile be More than Last-Minute? (Travel Tuesday)
Talk about mobile with many travel marketers and they'll start talking about last-minute deals. Which is fine, I guess. But shouldn't mobile do more for your business?