Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing (Travel Tuesday)
Want to drive more direct bookings to your hotel? Click here to learn moreThere's an old joke about running across a guy who's hitting himself in the head with a…
Using Data to Put Personalization to Work for Your Property [Presentation] (Travel Tuesday)
The 2016 HSMAI Digital Marketing Strategy Conference ran in New York a couple weeks back. And as promised in last week's round-up of the top lessons learned from the Digital…
Leveraging Your Existing Guests to Drive Direct Reservations (Travel Tuesday)
Flip.to recently asked me to contribute a post to their blog about how hotels can drive more direct business each night. Clearly, this is an important topic (one I've covered…
Driving Brand Intimacy in Hospitality (Travel Tuesday)
In this week’s Hospitality Marketing Link Digest I mentioned how poorly the hospitality industry fared in MBLM’s latest brand intimacy report, which is a bummer. But you’ve got to take…
The Hidden Factor OTA’s Use to Get Between You and Your Guests (Travel Tuesday)
When I talk with hotel industry leaders, it seems we’re continually discussing the same set of topics: How can we compete effectively with new the distribution and lodging players available…