Why AI Will Change Hospitality Marketing Forever
[Updated: February 23, 2022] Bill Gates once wrote, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the…
Is Travel Marketing More Frustrating Than Ever? (Travel Tuesday)
Looking to drive results for your business? Click here to learn more. The other day, I got into a conversation with Matthew Barker from I&ITravelMedia about his post over on…
3 Myths About Hotel Direct Revenue You Must Stop Believing (Travel Tuesday)
Want to drive more direct bookings to your hotel? Click here to learn more My latest column for Hotel News Now, "The Most Capable Revenue Generator Is You," looks at…
Key Insights into Hospitality Digital Marketing (Travel Tuesday)
As a follow-up to our four key elements of modern hospitality marketing from last week, you might enjoy the video from HSMAI's This Week in Hospitality Digital Marketing featuring Loren…
Why Hotel Marketing Depends on Personalization (Travel Tuesday)
Why Hotel Marketing Depends on Personalization When do you suppose your guests last had difficulty finding a place to stay when traveling? I don’t mean difficulty choosing a place to…