How much testing is too much testing?
Got designers and engineers fighting over what's best for you site? Who's right? Read on, Big Thinker, read on...
Is Testing 41 Shades of Blue a Good Idea?
A/B testing is always the right thing to do. Can you go too far? See what Google does.
Small Business Ecommerce Link Digest – May 16, 2008
The weekly link love continues: Twitter, competitive analysis, Mike Moran, Tim Ash and YouTube. All for you.
What page is your home page? (Guide to Small Business Ecommerce Strategy)
Landing pages are your customers' home page. Can they use those pages to accomplish their goals?
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)
Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf.