Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
As I noted a week ago, if you're like most companies, you're about to start planning your strategy for next year. You started with a health check to assess where…
How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388)
We're solidly in the dog days of summer. And, we all know that it's almost time to start planning our 2024 business and marketing strategies. And to start that process,…
Day One: Today is a New Day (Thinks Out Loud Episode 387)
Amazon believes in a "Day One" mindset, a "Day One" culture, that focuses on building their company as though it is their very first day of operations, every day. The…
Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)
Ever since the pandemic, you and your customers have lived through a massive transformation. And it's not only “digital transformation.” Instead, it's transformation of every aspect of our lives. We’re…
The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well... maybe not.…