Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…
Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377)
Generative AI like ChatGPT and Microsoft's tools and Google's Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content…
Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)
All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…
Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375)
With all the talk about artificial intelligence and machine learning and generative AI and such, it's reasonable for marketers — especially those early in their careers — to ask, "Does…
Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)
You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the…