Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…
Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…
What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)
The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…