Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456)
So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than…
Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…
Are AI and Digital Evil (Thinks Out Loud Episode 438)
Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly.…