Mike Moran on doing it wrong quickly
Have you seen Mike Moran's Do It Wrong Quickly Challenge? Very cool. Mike provides a bunch of great questions - and thought-provoking answers - to common issues in online marketing.…
Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant.…