What Kind of Year Are You Planning to Have (Thinks Out Loud Episode 313)
After the nightmare that was 2020, we're all expecting this year to be dreamy. But is that right? Or will this just be "2020: Part 2"? What are you doing…
How We Get to Brand 2030 (Thinks Out Loud Episode 301)
How We Get to Brand 2030 (Thinks Out Loud Episode 301) The best time to plant a tree is ten years ago. The second best time is today. Well, today…
Looking to the Future (Thinks Out Loud Episode 300!)
At the beginning of the year, I knew Thinks Out Loud would celebrate its 300th episode sometime in August. What I didn’t know was that the world would fall apart…
What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)
The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you're wondering, that's a long, long, long time…
How To Run Your Business As If Google Didn’t Exist (Thinks Out Loud Episode 298)
Google is dominant. Google is the beast your industry's 800lb. gorillas have nightmares about. They're incredibly strong. But Google's strength is incredibly brittle. In theory, Google could fail tomorrow. They're…