HEDNA Keynote: It's All Coming Together
My keynote presentation from HEDNA looks at both the future and the present day opportunities of online distribution and marketing.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
Should "The Fancy" Tickle Your Brand's Fancy?
Is The Fancy a good use of your marketing time and energy? Or is it a waste of time? Tim Peter Thinks uncovers the answer.
What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.
What are "the rules"?
Alex Day wins by "breaking all the rules." What rules do you follow? And are you sure that's the right idea?