What's the business value of twitter?
Is Twitter valuable to your business? Yes. Well, maybe. Tweets such as "staring at my navel," "contemplating the universe" or "having a bath" don't do much for a business (or…
Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…
Hey, social networks! Customers expect you to be a good friend
Isn't it funny that many social networks call the folks you choose to associate with "friends"? How ironic then that Facebook's recent Beacon clusterf... er, kerfuffle was one of the…
Five ways to drive social shopping to your e-commerce site
Heidi Cohen over at Clickz offers "Five Ways to Tap into Social Shopping" that I'd highly encourage you to read. Heidi's tips make total sense to me. But her "Five…
Surprise, Surprise: Delicious Still Not Mainstream
Surprise, Surprise: Delicious Still Not Mainstream The flip-side is that travel is the #8 item on del.icio.us. Smart travel marketers should pay attention to the implications there.