The Transparent Web for the Hotel Industry
The Transparent Web is what I call how your customers view you and your brand online. This presentation shows what I'm talking about.
Facebook and Google+ Are Not Blogs
Google+ and Facebook are attractive platforms for your blog content. But you shouldn't use them. Here's why.
Everybody needs both Pinterest and LinkedIn | Biznology
My latest Biznology post looks at social strategy and why LinkedIn and Pinterest might be exactly right for your business.
A dozen useful content marketing best practices worth reviewing
Content marketing confuses many folks. The following dozen tips might help you avoid that confusion.
Why must you respond to negative comments in social media?
One social-savvy customer had a bad experience? You can bet all their friends know about it.