Small Business Link Digest – February 22, 2008
This week's collection of small business marketing links focuses on social media and search engine marketing
Book Review of the Week-ish: POST study, Forrester Research
Do you know how to set social strategy for your company? Do you know the right tools to use? Josh Bernoff and Charlene Li provide guidelines.
Does your business represent a social marker?
Hugh MacLeod discovers "social markers." Local businesses need to be the "social marker" for their business in their community.
What's the business value of twitter?
Is Twitter valuable to your business? Yes. Well, maybe. Tweets such as "staring at my navel," "contemplating the universe" or "having a bath" don't do much for a business (or…
Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…