Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…
Hey, social networks! Customers expect you to be a good friend
Isn't it funny that many social networks call the folks you choose to associate with "friends"? How ironic then that Facebook's recent Beacon clusterf... er, kerfuffle was one of the…
What happens to your brand when your corporate bloggers leave your company?
Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…
Surprise, Surprise: Delicious Still Not Mainstream
Surprise, Surprise: Delicious Still Not Mainstream The flip-side is that travel is the #8 item on del.icio.us. Smart travel marketers should pay attention to the implications there.
Mike Moran on Toyota's – and every other business' – social media "problem"
Mike Moran points out a great social media case study. The thing to note is that most companies - Toyota included, in this case - miss the point of social…