Build the right metric for your marketing (Pt. 2) June 24, 2008 Tim Peter analytics, E-commerce, Marketing Wrapping up our metrics case study with a look at measuring sales of the program. View Full Post
How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy) June 19, 2008 Tim Peter E-commerce, Engagement, Social Media, social strategy Most people think you can't sell or market inside social networks. You can. Here's how. View Full Post
Small Business Ecommerce Link Digest – June 13. 2008 June 13, 2008 Tim Peter E-commerce, Link Digest The June 13 link juice pours towards Mike Moran, Fred Wilson, GoogleSystem and Stowe Boyd. Drink hearty, mates. View Full Post
Are the critics right? Is social marketing not ready for business? June 12, 2008 Tim Peter E-commerce, Social Media, social strategy Social marketing is getting its share of criticism these days. Some of it is justified. How do you know whether to believe the critics or not? View Full Post
When does marketing become sales? (Guide to Small Business Ecommerce Strategy) June 10, 2008 Tim Peter E-commerce The internet has blurred the lines between sales and marketing. Possibly forever. And, hopefully, for you. View Full Post