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MidJourney generated image of broken Google logo sitting on trash pile to illustrate how Google loses
How Google Loses (Thinks Out Loud Episode 442)
analytics, Artificial Intelligence (AI), content marketing, E-commerce, Future, Google, Marketing, Podcast, SEO, Strategy

How Google Loses (Thinks Out Loud Episode 442)

Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…

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Illustration featuring the Hub and Spoke model and its relationship to the CORE Methodology
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

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Screenshot of Google AI Overview feature to highlight the importance of building traffic and revenue beyond Google
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, SEO, Strategy

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…

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