In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…
Want to drive more direct bookings to your hotel? Click here to learn more There appear to be many misconceptions around search and how it works best for hotel marketers.…
Ready for the weekend? Even more important, are you ready for this week's link digest? Well, let's see. This time we've got posts about Google, mobile, e-commerce, social, streaming video,…
Want to know one cause for the rising cost of guest acquisition? Look no further than the declining prominence and effectiveness of natural search as Google increasingly places paid ads…
