When does online marketing become online sales?
When does marketing become sales? When you give your customers a "buy now" button.
The Transparent Web and Pricing
The web makes your prices and value proposition transparent to consumers. Don't fight that fact. Use it to your advantage.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.
The real deal on deals sites
Do you offer your product through deals sites like Groupon? Ask yourself why.
What sales channels matter most? (Guide to Small Business E-Commerce Strategy)
Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes.