How to Build a Digital Company (Thinks Out Loud 302)
If we live in the future — and we do — your company must also live in the future. But what does that look like in practice? How can you…
What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)
The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you're wondering, that's a long, long, long time…
How To Run Your Business As If Google Didn’t Exist (Thinks Out Loud Episode 298)
Google is dominant. Google is the beast your industry's 800lb. gorillas have nightmares about. They're incredibly strong. But Google's strength is incredibly brittle. In theory, Google could fail tomorrow. They're…
Digital Transformation of You: The Skills You Need to Compete (Thinks Out Loud Episode 296)
Headlines and Show Notes Digital transformation is, at its core, about business transformation. And business transformation, at its core, is about people. Research shows that many people need to learn…
Two Key Steps Towards Digital Transformation (Thinks Out Loud Episode 295)
Headlines and Show Notes We're living through tough times. You didn't need me to tell you that. What you do need are some tips on what you can do about…