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Cover illustration of Tim Peter's new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech available now on Amazon.
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
Customer Experience, Digital Transformation, E-commerce, Marketing, Podcast, Strategy

Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…

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Team collaborating at computer to illustrate the idea that AI can't save bad strategy.
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…

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MidJourney generated image of a robot writing in a notebook in an office to illustrate the idea of AI, Content, and Revenue and Why Clicks Are Overrated
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…

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