Search is still king for travel marketing | Eyefortravel
EyeForTravel says search still rules travel marketing. According to the article, "A massive 60% of Travel industry marketing gurus still rank search as the number 1 way to drive traffic.…
Google Is Cleared to Buy ITA, a Travel Firm – NYTimes.com
The New York Times reports that Google Is Cleared to Buy ITA, a Travel Firm. I have a more detailed analysis of how you should deal with Google's coming antitrust…
First Look: Hotel Price Ads In Google.com Search Results
Search Engine Land has a "First Look" at Hotel Price Ads In Google.com Search Results. Their paid ads with hotel rates have appeared on Google Maps for several months. Are…
When should you ignore your metrics?
Why metrics are sometimes like a bikini. And what you should do about it.
Small Business Ecommerce Link Digest – May 23, 2008
Huge roundup of ppc search engine marketing tips and techniques for the holiday weekend.