4 Steps to Improve Your Landing Page's Performance
Landing pages. Where it all begins. Or sometimes ends. Here's how to get more of the former and less of the latter.
Improving web analytics to improve your business (Small Business E-commerce Link Digest – July 9, 2010)
Web analytics should lead to business performance, right? How can you do that? Here are some great tips to get you started.
How much should you care about your home page?
Unlike a traditional landing page, the answers to your customer's question is usually not on your home page. How do you draw the customer in?
Small Business Ecommerce Link Digest – March 28, 2008
This week's ecommerce digest looks at optimization and getting the most for your efforts as we look at tough times. Seth Godin, Linda Bustos and a nice human interest story all illustrate the point. Check it out.