online marketing strategy Archives

Is Google Destined to Win?

Google seems poised to win in the online travel space. But is that definitely going to happen? No. And here's why.

What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.

8 tips for improving your online marketing and e-commerce effectiveness.

Does your business have a blog? Are you thinking about adding another one? Here are some tips to consider before you do.

Google's 2012 Traveler "Road to Decision" report outlines key trends for travel marketers.