How can marketers hit a moving target?
David Armano thinks 2008 will be the year of the mobile internet. I completely agree. The way consumers interact with the web is changing dramatically, even though most customers don't…
The local, mobile search market huge and growing…
The numbers projected for mobile search - critical to local marketers - are staggering. One estimate projects local companies will spend $5 billion (US) in 2008, while another estimates 55…
Does adoption of mobile data plans signal growth of the mobile web?
What's it going to take for the mobile web to catch on? Om Malik gives a view of the underlying business of mobile data vs. the mobile web. Well worth…
Google data shows how customers use mobile search to find local businesses…
Search Engine Land reports Google finds more searches and more clicks among its mobile data. The queries show increasing sophistication, too, with longer search phrases becoming more common. Though some…
SEOmoz looks at physical “hyperlinks” and their impact for mobile and search…
SEOmoz talks about QR codes and physical hyperlinking, asking will they lead to "...no more typing and no more search engines?" Clearly, the technology provides both tracking for offline media…