Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69
With all its changes, mobile is a complicated channel. Should your mobile strategy count on the mobile web or on apps to best serve your customers?
For Millennials and Gen X, There’s No Such Thing as Offline
Interested in talking with Millennials and Gen X online? Here's how to reach them where they are.
How Mobile Will Shape Guests’ On-Property Experience
Will mobile make on-property the next frontier for OTA's? Probably. Here's what you can do to prepare.
How Big is E-commerce Anyway? Thinks Out Loud Episode 67
E-commerce grows and grows and grows. But how big is it anyway?
A Fair and Balanced Look at Balancing Direct and OTA Business (Travel Tuesday)
Hotel distribution keeps getting complicated. Here's an approach to help you manage your channels effectively and profitably.