When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
The First Conversion:Why Repeat Visits Matter
I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran's Biznology blog, I take…
"Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities" by Douglas Hubbard (Book Review of the Week-ish)
Douglas Hubbard, he of How to Measure Anything Fame, has a new book: Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. Thinks takes its pulse.
Improved attribution modeling within Google Analytics? It's about time.
Google Analytics provides more robust attribution modeling - in private beta.
Have you seen Facebook Insights For Your Website?
Facebook Insights for Your Website helps you track your social media marketing efforts. And, just maybe, your search engine optimization success, too.