Why Does Google Hate Data?
Google hides data about referrals coming from Google+.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…
Why Conversion Volume Optimization Isn't Better Than CRO
Taking Himanshu Sharma's conversion volume optimization to task.
8+ Vital Google Analytics Tips (Small Business E-commerce Link Digest – July 6, 2012)
Google Analytics' recent changes give you lots to keep up with. Tim Peter Thinks helps you make sense of it all.
What GM's Facebook Unlike Really Means
GM and P&G are using data to drive their marketing decisions. Are you?