Mike Moran on doing it wrong quickly
Have you seen Mike Moran's Do It Wrong Quickly Challenge? Very cool. Mike provides a bunch of great questions - and thought-provoking answers - to common issues in online marketing.…
Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant.…
Indirect route to customers works on Web – The Boston Globe
Indirect route to customers works on Web - The Boston Globe Originally linked from TripAdvisor's Facebook Strategy
Fred Wilson asks: Should you friend your spouse?
Fred asks a great question. The strange reality of social networks is that they're often more network than social. Anne had her say on this a few weeks ago. But…
Great advice for online marketers…
I couldn't agree with Seth Godin more. Focus on making your product or service great first and the viral bit will take care of itself. For instance, the Blendtec videos…