Book Review of the Week-ish: POST study, Forrester Research
Do you know how to set social strategy for your company? Do you know the right tools to use? Josh Bernoff and Charlene Li provide guidelines.
The case for prioritization
What goals do you set for your campaigns? You do set goals, right?
What's the business value of twitter?
Is Twitter valuable to your business? Yes. Well, maybe. Tweets such as "staring at my navel," "contemplating the universe" or "having a bath" don't do much for a business (or…
Who defines you?
Political campaigns teach amazing lessons about marketing. None, this year, is more obvious than how important it is for a brand to define itself, lest its competitors do it for…
Great promotions with bad execution equal bad promotions
Can you believe this? The huge image, offering a great deal on clearance merchandise, was not clickable in the email I received. Or on the home page of the site:…