Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)
Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf.
Do your campaigns do this?
Grok Dot Com analyzes the failure of Elf Yourself. Here's how to do fun and still succeed.
Small business link digest – February 8, 2008
Learn from the best minds in marketing every week by enjoying the best of the Web. This week includes Mike Moran, Escape from Cubicle Nation and Grok Dot Com.
"Do It Wrong Quickly" – Book Review of the Week-ish
Capsule book review of Mike Moran's "Do It Wrong Quickly." A great book for inexperienced web marketers and an entertaining refresher for veterans.
Small business link digest – February 1, 2008
This week we review search marketing best practices, why small businesses shouldn't use Sam's Club for SEM, and viral marketing tips from Seth Godin and Ben McConnell.