Don't be a creep. Er, a feature creep, that is.
Back in my product management days, I used to introduce myself to new developers as "the feature creep." It was partly to get a laugh. But it was partly to…
6 simple rules of merchandising, online and offline
Getting customers to buy isn't as hard as it seems. Here are 6 simple reasons customers buy.
What do you want your customers to hear? (Guide to Small Business E-commerce Strategy)
Do your customers hear what you're saying? Do they care? Here's what to do about it.
How well connected is your brand?
During our discussions over the last couple weeks about whether social marketing is ready for business, I mentioned how you can "...test the viability of Twitter, Facebook, LinkedIn, widgets or…
Build the right metric for your marketing (Pt. 2)
Wrapping up our metrics case study with a look at measuring sales of the program.