Does your business depend on your customers' stupidity?
Treat your customers like they're intelligent and they'll keep treating you with their business. Of course, there's another path... but it's not a good one.
Are your customers a puzzle? Or a mystery?
What makes us think we know our customers and their desires as much as we do? Is it possible we're asking the wrong questions?
5 random thoughts for hump day…
Just a couple of thoughts from the leftovers bin for your reading pleasure.
Are mobile coupons right for your small business?
Mobile coupons offer small businesses a convenient way to source and track business. Here's how you can too.