What makes content shareable?
Yesterday, we looked at tools to help you find content to drive your content marketing. But to achieve its greatest value, your content has to reach the right people. Happily,…
Google now offers airlines a CRS platform. Is this a Good Thing?
OK, this I didn't see coming. Google just built its first airline CRS. Big G has worked with Cape Air to provide a reservation system, 'That may not look all…
"The Transparent Web: Using Online Marketing to Optimize Pricing Power" presentation update
Just a quick update: I spoke to the National Golf Course Owners Association earlier this week about online marketing, distribution and pricing transparency on "The Transparent Web." You can read…
5 common mistakes killing your online marketing
Online marketing is a process, not a "one-time event." If you buy one ad, draft one blog post, target one keyword, post one Twitter update, or send one email, you…
Build a better blog: 7 tips from top marketers (Small Business E-commerce Link Digest – January 13, 2012)
You need a better blog to build better customer relationships. These 7 top content marketing tips help show you how.