Can Your Customers Really Trust You?
Suddenly companies seem to think it's OK to impersonate their customers. Here's why that's a real bad idea.
The Customer, Man. It's All About the Customer.
New research shows, as we've always known, the customer is king.
The Amazon Guide to Marketing Budgets
Amazon doesn't spend much money on anything. Well, except when it's good for customers. Here's why.
Search's Continued Evolution – Thinks Out Loud Episode 45
SEO is not dead. But as search evolves, you'll have to change your tactics, too.
Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.