How the Best Hotels Own the Guest (Travel Tuesday)
Just yesterday, I was talking about who owns your customer and how new entrants can seize that relationship. Hotel marketers have been dealing with this challenge more than most. Not…
Marketing vs. Math
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…
The Simple Truth About Net Neutrality for Your Brand and Business
I don't know about you, but I grew up in an era when we were taught to avoid talking about religion, sex, and politics in business contexts—never mind that these…
6 Superb Hotel Marketing Insights: The Hospitality Marketing Link Digest
Not a lot of setup this week, Big Thinkers. Instead, let's just get right to this list of 6 superb hotel marketing insights: the hospitality marketing link digest. Enjoy: First…
8 Great Mobile Marketing and E-Commerce Must-Reads for a Snowy Weekend
Brr... I don't know about where you are, but it's stupid cold here in my neck of the woods. We've hit that part of the year again when it seems…