Does your business depend on your customers' stupidity?
Treat your customers like they're intelligent and they'll keep treating you with their business. Of course, there's another path... but it's not a good one.
How well connected is your brand?
During our discussions over the last couple weeks about whether social marketing is ready for business, I mentioned how you can "...test the viability of Twitter, Facebook, LinkedIn, widgets or…
What is e-commerce anyway? (Guide to Small Business E-commerce Strategy)
What is ecommerce? More important, what is the value of ecommerce to your business? Probably greater than you think. Here's why ecommerce ought to matter to you.
"Do It Wrong Quickly" – Book Review of the Week-ish
Capsule book review of Mike Moran's "Do It Wrong Quickly." A great book for inexperienced web marketers and an entertaining refresher for veterans.