Biznology Blog post: Marketers must ask themselves, “What’s your story?”
Crafting a compelling story is one of the keys to marketing, online and offline. So, why do so many marketers miss this crucial step?
The iPhone launch that wasn't. What you can learn from the Apple's iPhone (not) 5 announcement.
Apple iPhone 5? What iPhone 5. Apple didn't meet expectations with its iPhone release today. Here's why that matters.
IAB: Internet Advertising Reaches A Record $15 Billion. That's Billion. With a "B".
The IAB shows internet advertising reached $15 billion in the first half of 2011. What are you going to do about it?
Get out of your customer's way
Customers want easy. Why don't you get out of their way?
Is "smart retargeting" the answer for a broken system?
Retargeting is an incredibly useful tool, when used well. Richard Frankel looks at one way to use it well. And we look at Richard Frankel.