9+ tips for improving your website's effectiveness (Small Business E-commerce Link Digest – March 23, 2012)
A huge list of tips for improving your bounce rate, increasing conversion and improving your website's business results.
New Biznology post: Marketing is so much more than advertising
My latest Biznology blog post looks at marketing vs. advertising and why one is more important than the other.
5 online marketing goals that make (dollars and) sense
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?
Two reasons:
The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
Is affiliate marketing evil?
Affiliate marketing can cause your brand risk. Here's how I look at it for my business.
5 common mistakes killing your online marketing
Online marketing is a process, not a "one-time event." If you buy one ad, draft one blog post, target one keyword, post one Twitter update, or send one email, you…