What's the Point of Online Marketing?
What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
All Marketing is Social Presentation
I've long said All Marketing is Social. Here's a recent presentation explaining what that means.
What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.
Olympian Content Marketing: 8 Content Marketing Tips (Small Business E-commerce Link Digest – July 27, 2012)
Marketing Land, Webby Thoughts, BlueGlass and others offer Olympic-quality tips and tricks to help your content marketing.