HEDNA Keynote: It's All Coming Together
My keynote presentation from HEDNA looks at both the future and the present day opportunities of online distribution and marketing.
What's the Point of Online Marketing?
What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
All Marketing is Social Presentation
I've long said All Marketing is Social. Here's a recent presentation explaining what that means.
What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.