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MidJourney created image of young professional marketer trying to keep up as fires and floods surround them to illustrate the idea of diversifying your marketing mix when there's too much to do
Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)
E-commerce, Marketing, Podcast, Social Media, Strategy

Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)

A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…

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MidJourney generated illustration of three runners in a race to represent the idea of Google trying to win the AI economy
Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)
Artificial Intelligence (AI), E-commerce, Google, Marketing, Podcast, Search, Strategy

Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)

Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…

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MidJourney generated image of marketer overwhelmed by amount of work and number of marketing channels to illustrate the idea of trying to diversify her company's marketing mix.
Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)
Artificial Intelligence (AI), Digital Transformation, E-commerce, Leadership, Marketing, Podcast, Social Media, Strategy

Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)

We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…

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MidJourney generated image of bear running towards you to illustrate why it's important to keep learning in the age of AI
Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)
Artificial Intelligence (AI), Marketing, Podcast

Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…

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