How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
Giving Thanks 2024 (Thinks Out Loud Episode 441)
It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024... and what I’m looking forward to in 2025. What am giving thanks…
Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)
AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats…
Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)
A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…
Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)
Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had…