Is Permission Marketing Still Relevant?
Why you need your customers' permission to market to them.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
6 Things the Baseball Playoffs Can Teach You About Online Marketing | Biznology
My latest Biznology post looks at what you can learn about online marketing from baseball's playoffs.
Thinks Out Loud Episode 6: Tell Me a Story
This week's podcast looks at the importance of brand story and how it fits into your overall marketing.
The Desert Island Library: 6 Essential Modern Marketing Books
What books couldn't you live without? Here are 6 essential book for any online marketing library.