Does Metasearch Force You to Lower Prices? (Travel Tuesday)
Pricing strategy shouldn't be driven solely by what your competitors do. Your price instead should reflect value.
BBC – Travel – The free Wi-Fi war
The BBC looks at free WiFi (or the lack thereof) among hotel brands in an article called, "The free Wi-Fi war". The article opens: "Ask any business traveller about his…
Facebook is the best social media channel for hotel marketing
Great post over on HSMAI's eConnect Internet Marketing blog showing that Facebook is the best social media channel for hotel marketing, based on a survey conducted on the site. And…
Social media marketing trends in hospitality
Social media marketing trends in hospitality Cindy Estis Green's report for HSMAI is well worth the read. I was part of the editorial board and Cindy did a great job…
Indirect route to customers works on Web – The Boston Globe
Indirect route to customers works on Web - The Boston Globe Originally linked from TripAdvisor's Facebook Strategy