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MidJourney generated image of two people talking in a hotel lobby overseen by a virtual person to illustrate the idea that AI and Big Tech are both enablers and threats to your business
How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)

Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business…

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MidJourney created image of robot working at a hotel front desk to illustrate why AI makes customer experience more important for your business
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Artificial Intelligence (AI), Marketing, Podcast, Social Media, Strategy

Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…

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AI image generated using MidJourney showing group of young marketers working alongside robots to illustrate the idea of putting AI to work in marketing
What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)

The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…

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Illustration featuring the Hub and Spoke model and its relationship to the CORE Methodology
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

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Screenshot of Google AI Overview feature to highlight the importance of building traffic and revenue beyond Google
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, SEO, Strategy

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…

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