Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
It's become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it…
Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud)
With all the hype around generative AI and machine learning and ChatGPT, it's easy to get bogged down thinking that's the only story in digital marketing this year. But it's…
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…
Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)
All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…
Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)
You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the…