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Cover illustration of Tim Peter's new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
Customer Experience, Digital Transformation, E-commerce, Marketing, Podcast, Strategy

Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…

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Screenshot of Google search results asking if you should use AI to create content
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)

Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…

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Woman and robot collaborating in an office to illustrate the question "Should AI create your content?"
Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)

Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…

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People communicating in high-tech workspace to illustrate the question, "What if I'm wrong about AI and marketing jobs?"
What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)

I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…

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