Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
As I noted a week ago, if you're like most companies, you're about to start planning your strategy for next year. You started with a health check to assess where…
5 online marketing goals that make (dollars and) sense
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?
Two reasons:
The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?
4 unconventional tips to improve your online business strategy
Your online business strategy not working out so well? Maybe you don't need to think outside the box. Maybe you need to throw the box away.
Google Analytics gets intelligent
Google Analytics adds alerts for key events. thinks takes a look